With almost 110 years of company history we are the oldest among the leading companies in this industry. We operate under two brand names, organised in two separate companies.

The brand name STORCH® is exclusively responsible for fulfilling the requirements of the painting, decorating and plastering contractor.

If possible, STORCH products are marketed via extensively trained own sales people and invoiced via wholesalers in partnership agreements.

The brand name COLOR EXPERT® is directed at the retail trade selling to both, contractors and private consumers with paint, adhesives, wallpaper, tools and other accessories.

Apart from the brand names STORCH® and COLOR EXPERT® the STORCH Group is also a supplier of products under private label and to OEM customers.

Five own manufacturing plants in Europe, a number of well chosen Joint Ventures and other suppliers provide the distribution companies with all products needed to improve the skills of painters, working both, either as contractor or as DIY person.

In total, the STORCH Group employs about 700 people in ten countries.